This ‘Good’ Costume Exhibits When A Girl Is Inappropriately Touched


The #MeToo wave shocked many individuals again in 2017 and since then, many manufacturers confirmed help to the victims by launching numerous campaigns. Swiss beverage firm Schweppes just lately teamed up with Ogilvy, a Brazilian advert company, and created a novel ‘good’ gown in a marketing campaign titled ‘Costume For Respect’. The marketing campaign goals to attract consideration to the delicate subject of sexual harassment that’s rampant in Brazil.

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The businesses created a wise gown with built-in sensors, that present when the girl is touched

Picture credit: Ogilvy

The gown tracks all of the locations and occasions the wearer is touched. The aim of the gown was to spotlight that inappropriate touching can be a type of sexual harassment.

At first of the advert, a surprising statistic of Brazil’s nightclubs is confirmed

Picture credit: Ogilvy

In response to the info, 86% of Brazilian ladies have been harassed in nightclubs, 77% had been wolf-whistled at, 74% had been stared down, 57% acquired sexual feedback and 39% had been cursed at. Virtually half of Brazilian ladies had been inappropriately touched in 2016.

Many males had been skeptical concerning the experiment

Picture credit: Ogilvy

“Who will exit on a Thursday night time to only dance?” requested one of many males. One other man stated that the ladies are simply whining about every little thing. Though the video confirmed proof that it’s, in actual fact, an actual drawback.

three ladies wore the ‘good’ clothes and went to a nightclub in São Paulo

Picture credit: Ogilvy

Every of the three ladies – Juliana, Tatiana, and Luisa – had been inappropriately touched with out their approval. The information was despatched to the researchers by way of WiFi they usually might see when and the place the ladies had been touched in actual time.

The ladies had been touched a whopping 157 occasions throughout the time they spent within the membership

Picture credit: Ogilvy

Males from the membership had been invited to observe the footage of the experiment and a few of them had been shocked. Certainly one of them even referred to as the entire thing ridiculous whereas one other one was shocked {that a} stranger tried to kiss one of many ladies with out her consent.

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