This Dutch Bike Firm Used Pretend TV Containers To Ship Their Bikes And It Decreased Transport Harm By 80%


They are saying drastic instances name for drastic measures – and that’s precisely what this Dutch bicycle firm needed to resort to after they observed that lots of their $3,000 bicycles have been getting broken throughout delivery. They got here up with a easy but good concept – they determined to revamp their packaging so it now not resembles unusual bicycle packaging and surprisingly succeeded with flying colours!

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“We requested ourselves, what do People actually love? What would immediate couriers to be delicate with a parcel?” stated Taco Carlier, a co-founder of VanMoof’, in an interview with CNNMoney. “That’s after we considered a flat display TV, as a result of our field is similar dimension and form as that of a extremely big TV.”

This ingenious concept helped the corporate scale back damages throughout delivery by a whopping 80%!

Regardless of the change of design on the field, the corporate nonetheless clearly states the contents of the packaging on the skin. The shoppers, in addition to couriers, agreed that it is a nice concept.

“We tried to do this [keep-up the secret] for so long as we may, till a journalist in our retailer in New York tweeted about it and revealed it to the world,” stated Carlier. Though regardless of the media protection, the harm to the packages hasn’t elevated.

Carlier hopes that different firms don’t steal this concept as he believes it is going to be much less efficient that manner.

Picture credit: jasongay

Picture credit: VanMoof

Picture credit: Olivier Dobberkau

Not even a scratch!

Picture credit: Olivier Dobberkau

Picture credit: Olivier Dobberkau

Folks love this firm’s intelligent answer