For his or her 2018/19 season, the Hong Kong Ballet teamed up with photographer Dean Alexander and inventive company Design Army, to create an incredible marketing campaign known as ‘Hong Kong Cool’. It options dancers performing in varied places across the metropolis and the colourful images look completely gorgeous.
Pum Lefebure of Design Military says “This new marketing campaign flips ‘basic ballet’ on its head, delivering a wildly contemporary new look and inventive expertise far past something the ballet has accomplished earlier than.” The marketing campaign additionally goals to alter the stereotype that ballet is for older folks and appeal to a youthful viewers. And really it does precisely that – the mesmerizing Hong Kong landscapes mixed with spectacular performers will go away you wanting extra.
Try the wonderful pictures within the gallery beneath!
Dancer: Chen Zhiyao
Dancers (From Left): Shen Jie, Li Lin
Dancer: Ye Feifei
Dancers (From Left): Garry Corpuz, Wang Qingxin
Dancers (From Left): Gao Ge, Chaelee Kim, Liu Miaomiao, Lauma Berga, Zhang Xuening
Dancers (From Left): Leung Chunlong, Yang Ruiqi
Dancer: Yang Ruiqi
Dancer: Li Jiabo