Do you know that an grownup human physique is about 60% water? It’s crucial chemical substance we have to survive but we solely appear to consider it after we get thirsty. Sadly, numerous water is wasted in methods that may simply be decreased: having a shower for ten minutes – why not make it 5? Ignoring that dripping faucet – why not get round to fixing it? Typically it solely takes a small step to make a change.
To focus on the significance of conserving water, Denver Water collaborated with inventive company Sukle and launched a marketing campaign referred to as “Use Solely What You Want”. The marketing campaign featured a collection of inventive advertisements encouraging individuals to not waste water and managed to deliver down water consumption within the metropolis of Denver by over 20 p.c!
“In 2006, the Denver Water Board declared a purpose to cut back water consumption by 22% in ten years. After the primary three months of the Use Solely What You Want marketing campaign a 21% discount was reported by the utility and people financial savings have continued by way of in the present day,” write Sukle.
Sukle tried to emphasise the significance of conservation by designing inventive advertisements and billboards that, just like the slogan says, solely use what they want.
Together with the inventive advert marketing campaign, Denver Water inspired individuals to change to WaterSense high-efficiency bathrooms that save practically 4,000 gallons of water a 12 months and even provided a $75 rebate.
One other drawback Denver Water and Sukle tried to sort out was extreme water waste when watering lawns. “Don’t be that man,” say the humorous billboards.
Take a look at the remainder of the inventive commercials within the gallery beneath!