Intelligent Marketing campaign Will Change The Manner You See Girls’s Rest room Indicators Ceaselessly

You in all probability don’t assume an excessive amount of about rest room doorways, however Tania Katan, of Axosoft, goals to vary the way in which you take a look at the women’ room signal. To many, it seems like simply the summary define of a lady in a costume, however #ItWasNeverADress, launched by Tania and Axosoft, reimagines it as a lady in a cape. It’s is an “invitation to shift perceptions and assumptions about ladies and the audacious, delicate, and highly effective gestures they make each single day.” The research are additionally meant to empower ladies and encourage them to affix the IT business.

Because the mission web site places it, “By way of storytelling, group constructing, innovation and artistic disruptions, It Was By no means a Costume will foster needed conversations, very important voices, and pictures from all over the world that honor ALL ladies.” It goes on to encourage girl to interrupt stereotypes, considered one of which might be for women to affix the male dominated IT business.

Right here, Tania leads the way in which – she’s already the Curator of Code at Axosoft. That’s why she’s the one carrying the cape!

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