Audi Hires Photographer To Shoot Their $50,000 Automobile, He Makes use of $32 Miniature Toy Automobile As an alternative

Advertising and marketing a automobile prices large bucks. Until you rent Felix Hernandez, who doesn’t want an precise automobile to make the magic occur. As an alternative, he does it with a $32 toy duplicate, and as you may see from his earlier miniature initiatives, you may’t actually inform the distinction.

Although Felix is the grasp of the mini-world, this undertaking was difficult even for him: “The place I usually work with 1/18 scale fashions, for the Q2 launch I used to be commissioned to do a sequence of photographies utilizing a 1/43 scale mannequin,” says the photographer. “This was my first time doing this sort of images with such a small mannequin.”

To drag it off, Felix used foam core, LEDs, and sand paper to construct an indoor roadway, whereas his sand dunes consisted of polvo fino (wonderful powder) blended with water. The settings got here out trying similar to the actual deal and are on their technique to idiot hundreds of thousands of eyes worldwide!

Hernandez did, nonetheless, spend a few of Audi’s cash to fly to Dubai with fellow photographer Adrian Sommeling the place they took a shot of the Q2 in entrance of an iconic Center Jap cityscape.

Extra data: hernandez dream phography (h/t: petapixel, boredpanda)

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Try Felix’s earlier miniature initiatives.