style=”text-align: justify;”>Are we doing sufficient to offset the injury we do to the environment? “No” says this consciousness marketing campaign by Greenpeace.
style=”text-align: justify;”>Made by the advert trade big McCann World Group (the India department), it reveals the world because the well-known yin-yang image, that represents duality and interdependence. On this poster, it’s method off stability, the darkish a part of air pollution and consumption almost blocking out the pure white of nature and greenery. The marketing campaign has produced three posters, one for every sphere of surroundings – land, water and air. They present varied technique of environmental destruction like oil spills, nuclear testing, urbanization, whaling, over-fishing and warfare. The posters bear the slogan “Carry Again The Stability”.
Greenpeace is a widely known environmental NGO shaped 40 years in the past in Canada with a world attain. It makes use of campaigns like these within the battle for ecology and bio-diversity – although it has additionally employed controversial direct motion strategies which have attracted criticism. McCann Worldgroup India is a part of one of many largest commercial conglomerates on the planet.