Adidas New Font For World Cup 2018 Confuses The Web And Sparks Hilarious Interpretations


For the 2018 World Cup, Adidas designed a brand new font for use on all gamers’ jerseys. The blocky font was closely influenced by the cyrillic alphabet, utilizing strict 90-degree angles. And whereas the font might look nice in concept, individuals on the web rapidly identified a couple of points.

The font may fit okay on gamers, who’ve easy final names, however when it got here to longer or tougher final names, the font began inflicting confusion. Some letters look awfully related to one another, comparable to ‘O’ and ‘D’ or ‘H’ and ‘Ok’, and even the ‘1’ may get mistaken for the ‘7’. These confusions already made followers on Twitter share quite a few methods to learn some gamers’ names, with some examples turning out to be somewhat hilarious.

However you be the decide – take a look at the brand new font and a few tweets in regards to the confusion within the gallery under!

Extra data: Footy Headlines | h/t

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For the 2018 World Cup, Adidas designed a brand new font for use on all jerseys

The font was closely influenced by the cyrillic alphabet, with strict 90-degree angles and no curves

And whereas the font might look nice on gamers with easy final names…

…the web rapidly bought confused when it got here to barely tougher final names

What number of alternative ways are you able to spell it?

Would you learn that appropriately at a primary look?

Even the numbers appear to be a little bit complicated

A few of the jerseys turned out to be merely hilarious!

And naturally, Japan surprises us but once more